emma app on a smartphone
This week you spent
See more  >

Emma is crowdfunding

Register your interest

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form. Please try again.
Investments of this nature carry risks to your capital. Please Invest aware
As seen on

Our mission is to build the control centre of your money.

Our journey so far

A generation faces unprecedented financial challenges with an increased complexity of digital spending and exploding choices in financial products. Emma wants to help people take control of their money and help them make the right financial decisions.

So far we’ve helped hundreds of thousands of people reduce debt, improve their relationship with money and save up for the things that matter to them. But we want to do more…

emme icon
Helped thousands of people reduce debt
emme icon
Improving relationships with money
Graph showing Emma User growth
emme icon
Helped thousands of people reduce debt
emme icon
Improving relationships with money

Emma is growing fast

Since our 2018 launch, we’ve seen incredible growth with over 600k customers, 500% YoY average growth and we’ve analysed £100bn+ worth of user transactions.

In 2019 we have launched in the United States and Canada. We're now working hard to bring Emma all over Europe.

We are targeting 1 million customers by the end of the year and plan to roll out an exciting set of new features.

Free stock trading, Crypto, Payments and Credit Scores are just some of the features we plan to release next, with the aim to make Emma the control centre of your money.

We are now crowdfunding to continue our growth and execute on our product roadmap. Together, we are on a mission to build the control centre of your money.

Why are we crowdfunding?

Since the very first day, we have built Emma thanks to your invaluable feedback.

Emma customers have been at the heart of our business with tens of thousands of feature requests, suggestions and ideas. After all we have achieved together, we want to give you the opportunity to jump onboard and share this journey with us.

lady using emma app
lady using emma app

This is your chance to join us and own shares in one of the UK’s fastest growing fintech startups.

We have allocated a limited number of shares, so make sure you register to get priority access before our crowdfunding goes live to the general public!

Share in our success

worth of user transactions analysed to date
Customer growth
Top Grossing finance app
in UK stores


What is Equity Crowdfunding?

When you invest in equity you buy a percentage or share of a business. Hopefully the business you have backed goes on to make an ‘exit’ (by floating on the stock market or via a sale to another company) at a higher value than when you invested, and you will get a return on your investment and make a profit. 

Just remember that investing in a startup business carries significant risks, including illiquidity, lack of dividends, loss of your investment and dilution. You can read more about these risks on the Crowdcube website.

Who are Crowdcube?

Crowdcube is a platform which enables businesses to attract investment from professionals and venture capital firms, as well as from everyday investors. They have facilitated crowdfunding raises for Monzo, Revolut, BrewDog, Freetrade and more. Learn more about Crowdcube here.

I registered my interest, what happens next?

Thanks for registering! We will be in touch with you over the next few days with more information on our crowd raise, including our live date.

When will the campaign go live?

Our crowdfund will launch in the coming days. Register on this page to be sent our private campaign live link.

Who can invest?

You must be over 18 years old and legally entitled to invest. You’ll also need to be a resident of the UK or a country where you may legally receive financial promotions of the nature provided. Investors from the US, Canada, or Japan are unfortunately NOT able to invest due to local restrictions. See more details on the Crowdcube website. You will need to be a Crowdcube member to invest – sign up on their website here.

How can I invest?

To invest in the Emma crowdfunding, you must sign up to Crowdcube on their website. Once you’ve signed up and the Emma crowdfunding round has opened, you’ll be able to invest via the Crowdcube website. Your money will not be taken until the round has officially closed and the cooling-off period has ended.

How much can I invest?

Any investment caps will be displayed on the Emma investment page on the Crowdcube website once the crowdfunding is live.

Who else has invested in Emma?

Emma has raised £2.5m in funding from Connect Ventures, Aglae Ventures and Kima Ventures. We have also received investment from the founders of Nutmeg, Kapten, Voodoo and Zenly.

Can I sell or transfer my shares?

Emma is a private company, which means it doesn’t trade on a stock exchange. This means you can only sell Emma shares when a ‘liquidity event’ occurs. A liquidity event occurs when the company is sold or chooses to list on a stock exchange. To make a return, Emma would need to enter a ‘liquidity event’ where its shares are valued at a higher value than when you invested, making you a return on your investment. Please be aware, investments of this nature carry risks to your capital.

Additionally, Crowdcube has recently announced their secondary market offering, Cubex.

Is this an EIS investment?

Yes, this is an EIS investment. You can find more info here.
As seen on
© 2021, Emma Technologies LTD. All Rights Reserved.
Emma is registered and incorporated in England and Wales.
Emma is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Emma uses 256-bit TLS encryption 100% of the time.
Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. This web page has been approved as a financial promotion by Crowdcube Capital Ltd who is authorised and regulated by the Financial Conduct Authority (No 650205).
emma logo icon
Emma is crowdfunding
close icon