We believe money should be simple for everyone
No matter who you are and where you come from, Emma provides the tools that can help you build peace of mind, establish healthy financial habits and achieve your goals
Founded by two computer scientists, Emma is looking to change the way people interact with their money.
Our mission is to empower millions of people to live a better and more fulfilling financial life.
It all started with a name, Emma
The founders of Emma wanted to create a tool that would empower people to take control of their financial lives. They chose the name "Emma" for its simplicity and reliability, reflecting their mission to build an intuitive, trustworthy app.
From the beginning, their goal was clear: to make managing money easier, more accessible, and empowering. They focused on providing users with the right tools to save, invest, and make smarter decisions. Today, Emma continues to grow, staying true to its mission of helping people take charge of their financial future.
Our investors
- 5000+ crowdfunding investors
Our journey of growth
From a simple budgeting app to suite of services to help you achieve your financial goals
2024
Multiplatform: Emma is going beyond the mobile app and is now accessible from the Web, iPad and Mac- Autosaves was launched to help customers create good financial habits with AI savings and roundups
2023
- Rent reporting was launched to help customers boost their credit position with Equifax, Experian and TransUnion
- Emma Pots were launched to allow customers to save and earn interest in Emma
2022
- Emma launched its share-dealing product “Emma Invest” to make investing easy and accessible to everyone
2021
- Networth was launched to empower customers to control all their financial life in one place
- £3.1m was invested by 4,700 crowdfunding investors with the aim to build a “financial super app”
2020
- £2m was invested by Connect Ventures
- Emma Pay was launched to allow customers pay friends and transfer funds between their linked accounts
2019
- Emma Pro was born introducing features such as custom categories and offline accounts
2018
- Emma gained an AIS license with the FCA to leverage the power of Open Banking
- The “Emma app” was launched on the market
- £500k was raised from Aglaé and Kima Ventures
2017
- The first line of code was written 🧸
Discover our transparent roadmap
See what we plan to build next and join our community to shape the future of Emma
Check roadmapOur company values
Customers and innovation are at the heart of what we do
Integrity
We operate with honesty and transparency in everything we do, ensuring our users trust us to make informed financial decisions.
Customer-centricity
Our users are at the heart of everything we do, and we prioritise their needs, feedback, and success above all else.
Innovation
We are committed to continuously evolving and creating new solutions that meet the ever-changing needs of our customers.
Empowerment
We believe in empowering individuals to take control of their financial future through innovative tools and resources.
Build the future of finance with us
Passionate about what we do? Check out our careers page or join our community and be part of building something extraordinary!
