London, June 14, 2019 -- Emma, the best financial friend, has launched its money management app in the United States and Canada. The launch comes after partnering with Plaid, the American leader in account aggregation. 350 million people will now be able to have access to Emma and all its unique features.

Emma is a financial friend that helps people budget, track spending and save money. The app was launched in the UK in January 2018 and gained more than 100,000+ downloads in a year without any marketing spend.

Emma’s users open the app five times a week, twice a day, and are using it as a true alternative to traditional banking. The app helps them understand their left to spend till next payday, track and find wasteful subscriptions, avoid overdrafts and see where their money goes.

"Emma was built to empower millions of individuals to live a better and more fulfilling financial life. The UK was the best place to start and iterate in order to build the first finance app in the world.

However, we are now ready to take the company a step further in order to achieve our mission faster. That’s why we are launching Emma in the US and Canada.” - Edoardo Moreni, CEO and Co-founder of Emma.

In the past years, managing money has become extremely difficult. People tend to have multiple accounts, several contracts, different credit cards and the challenges of having everything under control keep growing. Emma wants to put an end to this. Money management should be easy and straightforward. Consumers should be able to access all the information regarding their personal finance from the push of a button.

Emma is here to solve this problem and try to give customers a different banking experience, which puts them first, not their money or background. The company believes anyone should have a financial friend that is able to help in the daily life, no matter who they are and where they come from.

In March 2019, Apple featured Emma as “App of The Day” on the UK App Store, making it the most downloaded finance app of the week.

About Emma

Emma is currently building the banking app for millennials (iOS and Android), a mobile only solution that helps consumers avoid overdrafts, find and cancel subscriptions, track debt and save money. The product aims at providing a consumer focused banking experience, with the goal to improve the financial lives of its users.

Based in London, Emma launched in January 2018 with a team of finance and technology experts. The company raised a seed round of $700k in July 2018 led by Kima Ventures, one of the first investors in Transferwise, and Aglaé Ventures, the early stage program of the Groupe Arnault, investor in Netflix and Airbnb.