Emma is on its way to the App Store!

Good morning,

friend from the internet! We have great news today. Emma is on its way to the App Store. We have made our submission and are waiting for Apple approval. It usually takes a week, but who knows, maybe we are lucky. 😜

What about Android?

We are making a second submission this week! No one will be left behind. This is part of who we are and what we believe in. If you haven’t read it, check our mission statement!

What about the waitlist?

This is going to stay. We have got some demand and want to onboard each one of you with ❤️ and care. The app will be publicly in beta, so if new comers want to join, they have to sign up first. However, we are setting up a lottery, so we’ll give you VIP tickets to invite friends and let them skip the queue, once you are using the app.

Where is my invite?

We should be able to start sending them out by the end of next week till the end of November. You are our founding members, so have priority on everyone else. As promised, we’ll follow the ranking system and give access to the first people in the queue. You can check your position at anytime here.


Slush, the organizer of a super-crazy-massive conference, is coming to London. They are hosting an event called “The future of finance: managing your money in the age of tech”. They have invited us to speak. The event is on the 23rd of October at Rise. If you want to come over and say “hello” 🚀,  here is a link.

Feedback is what we live for and that’s why we have launched our Facebook community. This is just a group where we aim to collect feedback, ideas and also quickly reply to support inquiries.

Thank you

Thanks for waiting. We have been developing, crafting and shaping Emma for the past few months, but now we are ready to give it to you. We hope this can help you through your daily life and bring some peace to your personal finance.

We truly believe the whole ecosystem is on the verge of a finance revolution, thanks to Open Banking and PSD2, and are excited to be part of it.

Edoardo Moreni

I am the co-founder of Emma. I was born and raised in Rome, but went to Uni of Manchester, where I got my MEng in Computer Science. As a true Italian I love sushi and ramen. ;)