You may have seen on our product roadmap that we’re going to expand our subscription service. One way we’re doing this is by releasing an entry-level plan called Emma Plus.

Emma Plus will be an introduction to the Emma world and will include the following features:

1) Cashback:

You’ll be able to save money at hundreds of retailers across fashion, beauty, food, and tech by using Emma’s cashback feature. Just shop directly through the app, and we’ll debit your account with any cashback savings made.

2) Turbo Updates:

Emma Plus users will see their accounts updated 4 times a day with Turbo Updates. This is an increase from twice a day and is the maximum we can do by law. This means your account balances will be more up to date and will need fewer manual refreshes.

3) Priority Support:

Need help using an Emma feature, or have a problem with your account? Drop a message to our live chat support in the app, and you’ll be given priority support.

4) True Balance:

The true balance feature will forecast what your current account balance is after all your bills go out, making it easier to identify how much money you have left to spend each month.

5) Bill Reminders:

Let us keep track of when each of your bills are due. We’ll be able to identify any upcoming payments and will send a gentle nudge so you can rest assured you’ll never miss a payment again.

6) Fraud Detection:

This new feature will help you identify if your phone and email address has been breached or stolen, and what data was involved. Fraud detection will let you know if you need to manage any passwords or change any email addresses. This is just one more way we can help you become more financially secure.

7) Emma Plus Custom Icon:

All Emma Plus users will get access to a special custom icon. You know, to make you feel special.

8) Bank Transfers:

We recently added Payments to Emma. This meant that for the first time you can send and request money directly from the Emma app.

We’ll soon be extending this feature to include bank transfers. You’ll be able to transfer money between your own accounts in Emma at the click of a button.

Pricing:

Emma Plus will be cheaper than Emma Pro; our current subscription service. It’ll be priced at £41.99 per year or £4.99 per month.

How Is This Different To Emma Pro?

Emma Pro is our existing subscription service.

As well as the features mentioned above Emma Pro users also get access to custom categories, savings goals, data exporting, advanced transaction editing, offline accounts, smart rules, rolling budgets, accurate net worth, and split transactions.

Find out more about Emma Pro here.

Why Are We Releasing A New Subscription Plan?

We’ve already brought a premium banking experience to everyone with Emma Pro, but we now want to introduce a beginner plan to anyone that's interested in using extra features.

Subscriptions are also a great source of revenue for Emma. We currently have 17% of our active users signed up to Emma Pro. We’re hoping that the introduction of a new subscription plan can increase this to 30%.

For more information about our plans to release this new subscription service head to the Emma Community, or Twitter and Instagram. We’ll use these platforms to let everyone know when the new plans are ready to use.