Buy Cricut
Amount
Latest price
$4.80
(£1.00 = $1.321)
Number of shares (est.)
0
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Metrics
Market Cap
$1.02B
P/E ratio
16.47
EPS
$0.291
Beta
0.03
Dividend rate
$0.20
Dividend yield
4.17%
About
Cricut, Inc. is a creative technology company. The Company has designed and built an ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing it to introduce new products as well as continuously update the existing physical and digital products. Its segments include Platform and Products. Its Circuit platform centers around its cloud-based application, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices. Cricut hardware and design software work together as a connected platform for consumers to perform do-it-yourself (DIY) projects quickly and easily. These products include a flagship line of smart cutting machines such as the Cricut Maker series, the Cricut Explore series, and Cricut Joy series, and Cricut Venture series, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials.
CEO
Mr. Ashish Arora
Employees
640
Sector
Consumer Goods
Company HQ
SOUTH JORDAN, United States of America
Website
News
Cricut: Engagement Rates Remain Poor, But There Are Bright Spots
I maintain a hold rating for Cricut Inc. due to unresolved concerns about declining user activity and weakening profitability despite some encouraging signs. Q4 2024 earnings showed revenue fell 9.5% y/y, with product revenue down ~15% and gross margin expanding by 290 bps, but EBIT margin contracted. Key engagement metrics worsened, with 90-day engaged users dropping 3.1% y/y and active users declining 0.7% y/y, impacting accessories & materials revenue.
Cricut, Inc. (CRCT) Q4 2024 Earnings Call Transcript
Cricut, Inc. (NASDAQ:CRCT ) Q4 2024 Earnings Conference Call March 4, 2025 5:00 PM ET Company Participants Jim Suva - Senior Vice President Finance, Treasurer and Investor Relations Ashish Arora - President and Chief Executive Officer Kimball Shill - Chief Financial Officer Conference Call Participants Asiya Merchant - Citi Angus Kelleher - Barclays Eric Sheridan - Goldman Sachs Operator Good day and thank you for standing by. Welcome to the Cricut Fourth Quarter 2024 Earnings Conference Call.
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