Buy Harley-Davidson

Logo for stock HOG (Harley-Davidson)

Amount

£
GBP

Latest price

$26.06
(£1.00 = $1.335)

Number of shares (est.)

0

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Metrics

Market Cap

$3.221B

P/E ratio

12.94

EPS

$2.047

Beta

1.41

Dividend rate

$0.705

Dividend yield

2.66%

About

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

CEO

Mr. Arthur F. (Artie) Starrs

Employees

5,900

Sector

Travel

Company HQ

MILWAUKEE, United States of America

News

Logo for news article #0 (Harley-Davidson and Realtree® Release "Get Lost" Collaboration)

Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Inspired by Realtree's iconic camouflage and Harley-Davidson's call to adventure, this capsule collection is made to disappear into the wild or stand out on the road MILWAUKEE , Oct. 2, 2025 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) and Realtree® launch Get Lost, a limited-edition apparel collaboration that fuses the raw spirit of the open road with the ruggedness of the outdoors—designed for those who live untamed. Uniting two icons of American grit, H-D® x Realtree® transforms classic styles into gear built for the freedom to blend in when wanted and stand out when one doesn't.

PRNewsWire

October 02, 2025

Logo for news article #1 (Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors)

Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors

MILWAUKEE , Sept. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed two new independent directors, Daniel Nova and Matt Reintjes, effective September 15, 2025.

PRNewsWire

September 15, 2025

Logo for news article #2 (Harley-Davidson (HOG)'s Technical Outlook is Bright After Key Golden Cross)

Harley-Davidson (HOG)'s Technical Outlook is Bright After Key Golden Cross

After reaching an important support level, Harley-Davidson, Inc. (HOG) could be a good stock pick from a technical perspective. HOG recently experienced a "golden cross" event, which saw its 50-day simple moving average breaking out above its 200-day simple moving average.

Zacks Investment Research

September 10, 2025

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