Our Mission

In the past years, managing money has become extremely difficult. We tend to have multiple accounts, several contracts, different credit cards and the challenges of having everything under control keep growing.

We want to put an end to this. We believe money management should be easy and straightforward. You should be able to access all the information regarding your personal finance from the push of a button.

Emma is here to solve this problem and try to give you a different banking experience, which puts you first, not your money, not your background. We think anyone should have an advocate that is here to help in our everyday life, no matter who we are and where we come from.

That’s why we are building Emma and this is what keeps us awake at night. We want to build a world where anyone can afford to have a private wealth manager they can trust. We don’t serve the interests of anyone and we’ll never do it.

We believe we can provide a great experience, which relies on a basic principle, caring about our customers’ financial well being. This is who we are and what we stand for.

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Emma can save you up to £600 every year.
Let’s start getting the help we deserve, all in one place, for free.
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