Buy Under Armour
Amount
Latest price
$5.505
(£1.00 = $1.346)
Number of shares (est.)
0
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Metrics
Market Cap
$2.36B
P/E ratio
-26.55
EPS
-$0.205
Beta
1.74
Dividend rate
N/A
Dividend yield
N/A
About
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
CEO
Mr. Kevin A. Plank
Employees
6,500
Sector
Fashion
Company HQ
BALTIMORE, United States of America
Website
News
Under Armour: Once A Challenger Brand, Now A Speculative Value Play
Under Armour (UAA) trades at a depressed valuation, with a $2.2B market cap against $5B in sales, reflecting skepticism about its turnaround. Recent financials show continued revenue and margin declines, with FY2026 sales expected to be down 4–5% and gross margin pressured by tariffs. Management's restructuring, led by founder Kevin Plank, includes SKU reductions and renewed marketing focus, but tangible results remain elusive.
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