Giuliano Fabbri
October 6, 2025 •4 min read
TABLE OF CONTENTS
The Problem with Vague Spending
Introducing Subcategories: Detail Without Chaos
How to Create & Manage Your Custom Subcategories
New Analytics: Seeing the Granular Detail
Advanced Search: Find Every Penny
Practical Applications: Find the Money You Need
Your Money, Fully Customised
For years, budgeting has been at the core of Emma's mission - and listening to your feedback is how we keep getting better. We heard one request loud and clear: "I need more detail! 'Transportation' isn't specific enough when I'm trying to decide between my car and the train."
You heard it right: we've introduced a massive upgrade that allows you to create Subcategories for your expenses! This feature brings surgical precision to your financial tracking, ensuring every pound you spend is accounted for exactly where it belongs.
Budgeting works best when the data is actionable. If your 'Transportation' category shows you spent £400 last month, that figure is useless. Was that spent on:
Without this granularity, you can't identify where to cut back or optimize your money. That all changes today.
This massive upgrade builds upon our core mission of intuitive budgeting features, adding necessary detail without creating a confusing mess.
The system is simple: you can now nest categories within your main expense groups.
Primary Category | Subcategories You Can Create |
Transportation | Car (Fuel/Insurance), Public Transport, Taxis/Ubers |
Groceries | Food Staples, Household Essentials (Cleaning/Toiletries), Pet Supplies, Alcohol/Treats |
Eating Out | Takeaways/Delivery, Night Out (Restaurants), Office Lunch |
Housing | Rent/Mortgage, Utilities (Gas/Electric), Service Charges/Ground Rent, Home Insurance |
This gives you the clarity to compare spending trends instantly. You can now see: "I spent £150 on Public Transport, but only £80 on my Car - I should switch back to driving."
Creating and managing your new level of detail is seamless:
We've designed the analytics flow to ensure your dashboard stays clean while the detailed information is readily available when you need it.
This two-step process allows you to immediately pinpoint which sub-habit is driving up the total cost, enabling you to take quick, informed action.
To make managing your detailed transactions easier, we've upgraded our search functionality:
Subcategories are powerful tools that let you optimise your spending habits:
This level of precision is exactly what separates great budgeting from guesswork. You get the complete financial picture needed to achieve serious goals, whether it’s saving for a house deposit or getting debt-free.
We believe that your budgeting app should adapt to your financial life, not the other way around. Subcategories allow you to customise your finances to your heart's content, ensuring that your data is always accurate, easy to analyse, and actionable.
© 2025 Emma Technologies Ltd. All Rights Reserved.
Emma is registered and incorporated in England and Wales.
Emma Technologies Ltd is an appointed representative of RiskSave Technologies Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN 775330).
Payment services (Non MIFID or Deposit related products) for Emma Technologies Ltd are provided by The Currency Cloud Limited. Registered in England No. 06323311. Registered Office: Stewardship Building 1st Floor, 12 Steward Street London E1 6FQ. The Currency Cloud Limited is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 for the issuing of electronic money (FRN: 900199). For more detail on how your money is protected please see here. You can also find Currency Cloud's Terms of Use here.
Emma Technologies is an Introducer Appointed Representative of Quint Group Limited and not a lender. Quint Group Limited is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 669450). Monevo Limited is an Appointed Representative of TransUnion International UK Limited. TransUnion is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 737740). Emma Technologies introduces customers first to Quint Group Limited, as a licensed credit broker, who then refers on to Monevo Limited.
Emma is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services.
Financial Conduct Authority Reg Nr: 794952.
Company Registration Number: 10578464.
Data Protection Registration Number: ZA241546.
All testimonials, reviews, opinions or case studies presented on our website may not be indicative of all customers. Results may vary and customers agree to proceed at their own risk.
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