FEATURED ARTICLE
Emma App is the US App of the Day!
Giuliano Fabbri
October 15, 2025 •1 min read
TABLE OF CONTENTS
Dual Growth: Shipping Features for the World
What This Milestone Means
We have some monumental news to share! The Emma App has been featured as the App of the Day in the highly competitive US App Store!
This is more than just a fleeting accolade; it marks a significant milestone in our journey. Since expanding our operations to the US and Canada, we have been dedicated to scaling and growing our presence in the American market. Being recognised by the US App Store editors is a powerful signal of technical quality and user trust, providing a massive boost in visibility and confirming that our mission to be your best financial friend is resonating globally.
Dual Growth: Shipping Features for the World
While celebrating this major milestone in the US, our development teams haven't slowed down. We are committed to developing powerful features for both markets - the stability of our UK core and the ambitious growth of our US presence.
In the last month, we’ve improved the app significantly, focusing on features that solve complex problems for customers with financial interests in both regions, or those dealing with non-standard banking.
What This Milestone Means
Being featured as App of the Day delivers a wave of new users who value financial clarity and smart budgeting. This recognition is not an end goal, but a catalyst for our growth, reaffirming our mission to empower millions of people to live a better financial life.
Thank you to our dedicated users in the UK and North America who have provided invaluable feedback - you are the reason Emma keeps getting better.
Join the millions of users worldwide and download the Emma App today to start mastering your money!
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